Compared with many other sales-promotion techniques,sweepstakes are relatively expensive.
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Q29: The major objective of continuity promotions is
Q30: Contests generate greater response than sweepstakes.
Q31: The use of two or more sales
Q32: Retailers also design promotions for their present
Q33: Which type of consumer promotion offers consumers
Q35: Achieving agreement is the first step in evaluating
Q36: Which type of consumer promotion offers consumers
Q37: Continuity promotions are referred to as loyalty
Q38: _ are articles of merchandise or services
Q39: Tie-in promotions are cost-effective because the cost
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