Which type of consumer promotion offers consumers a delayed reward with the objective of reinforcing a brand's image?
A) contest
B) mail-in offer
C) continuity programs
D) price-offs
E) bonus packs
Correct Answer:
Verified
Q28: Contests and sweepstakes are used primarily to
Q29: The major objective of continuity promotions is
Q30: Contests generate greater response than sweepstakes.
Q31: The use of two or more sales
Q32: Retailers also design promotions for their present
Q34: Compared with many other sales-promotion techniques,sweepstakes are
Q35: Achieving agreement is the first step in evaluating
Q36: Which type of consumer promotion offers consumers
Q37: Continuity promotions are referred to as loyalty
Q38: _ are articles of merchandise or services
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