All elements of the promotional mix and IMC work together to achieve overall organizational objectives.

Question

Quizplus · Accepted Answer

All elements of the promotional mix (advertising, personal selling, sales promotion, direct marketing, and public relations) need to work together in an integrated manner to create a coordinated marketing communication strategy that supports the overall objectives of the organization. This is also known as integrated marketing communication (IMC). Therefore, the statement is true.

All Elements of the Promotional Mix and IMC Work Together