When a salesperson disputes a doubt raised by the customer and offers solid reasons for the dispute,the salesperson is in the _____ phase of personal selling.

Question

Quizplus · Accepted Answer

Handling objections is the phase in personal selling where the salesperson addresses any doubts or concerns raised by the customer and offers solid reasons to dispute them. This is done before attempting to close the sale or move to the next phase.

When a Salesperson Disputes a Doubt Raised by the Customer