Question 1

With very few Food and Drug Administration-approved nonprescription weight loss drugs on the market,the pharmaceutical companies that produce these over-the-counter medications can establish what kind of pricing goal?

Accepted Answer

Profit-maximizing pricing tries to set the maximum price that demand for the product or service will bear.

Question 2

Marketing promotion informs potential customers of the existence and availability of products and services.Because consumers have become more knowledgeable about health care,hospitals have had to become very creative in their marketing promotions.Hospitals understand that marketing promotion leads to:

Accepted Answer

Marketing promotion leads to awareness,understanding,interest,decision,utilization,satisfaction,reutilization,and recommendations.

Question 3

A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services.This is what type of market targeting?

Accepted Answer

Concentrated marketing aims at a specific market segment.

Question 4

The hospital used promotions that were not paid for by the hospital.What type of publicity tool did the hospital use?

Accepted Answer

Forms of publicity include public service announcements,public relations campaigns,speakers' bureaus,interviews,health fairs,and screening programs.

Question 5

A wellness clinic was promoting a new weight loss capsule that was approved by the Food and Drug Administration.Over the last quarter,the clinic's data revealed an increase in the sale of the product.This is an example of what stage of the product's life cycle?

Accepted Answer

The growth stage occurs when the number of customers and the size of the market increase.

Quiz 9: Financial Management, Cost Containment, and Marketing

With very few Food and Drug Administration-approved nonprescription weight loss drugs on the market,the pharmaceutical companies that produce these over-the-counter medications can establish what kind of pricing goal?

A marketing audit of a small rural town is performed to see if the community would be interested in having a clinic that specializes in women's and children's services.This is what type of market targeting?

The hospital used promotions that were not paid for by the hospital.What type of publicity tool did the hospital use?

A wellness clinic was promoting a new weight loss capsule that was approved by the Food and Drug Administration.Over the last quarter,the clinic's data revealed an increase in the sale of the product.This is an example of what stage of the product's life cycle?