Use the Direct Approach with a Negative Message If

Use the direct approach with a negative message if

A) the message will have a great deal of personal impact on members of the audience.
B) the situation is one in which people readily acknowledge the possibility of receiving bad news.
C) an order is unfillable or portions of it must be back-ordered.
D) you are refusing to make an adjustment on a claim.
E) you're worried that you have already delayed giving the bad news for too long.