Some politicians focus on campaigns that only emphasize superficial features like attractiveness or patriotism.Other politicians try to have careful speeches full of evidence and logical arguments.What explains how both of these strategies can influence voters

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that there are two routes to persuasion: the central route and the peripheral route. The peripheral route relies on superficial features such as attractiveness or patriotism, while the central route involves careful consideration of evidence and logical arguments. Both strategies can influence voters, but in different ways depending on the individual's motivation and ability to engage in careful thought.

Some Politicians Focus on Campaigns That Only Emphasize Superficial Features