Elijah listens carefully to the content of an infomercial for a new exercise system.Bob focuses on the fact that two star athletes are endorsing the exercise system.After the infomercial has ended,both Elijah and Bob have favourable attitudes toward the exercise system that was advertised.What is predicted by the elaboration likelihood model

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, there are two routes to persuasion: the central route (where people process information deeply and carefully consider the arguments presented) and the peripheral route (where people focus on superficial factors such as the credibility of the source). Elijah focused on the content of the infomercial and listened carefully, indicating that he took the central route to persuasion. Bob, on the other hand, focused on the fact that two star athletes were endorsing the product, indicating that he took the peripheral route to persuasion. However, since they both had favorable attitudes toward the product, it is more likely that Elijah, who processed the information deeply, will actually purchase the exercise system. So, the best choice is B.

Elijah Listens Carefully to the Content of an Infomercial for a New