When trying to understand the importance of consumer service, organizations must consider two important aspects, the competitiveness of the marketing environment and the:
A) income level of customers.
B) social impact of the product or service.
C) dependency of the marketer on repeat business.
D) environmental impact of the product.

Question

Quizplus · Accepted Answer

The competitiveness of the marketing environment is one important aspect, but the other critical aspect is the dependency of the marketer on repeat business. With high competition, excellent customer service can provide a competitive advantage, and repeat business is essential for sustained growth and profitability. Thus, customer service is critical to ensure customer loyalty and retention, leading to future sales and business growth.

When Trying to Understand the Importance of Consumer Service, Organizations