One of the differences between interpretive and quantitative research is that unlike interpretive research, quantitative research:
A) is researcher dependent.
B) better enables researchers to test hypotheses.
C) is not likely to stand on its own and requires deep interpretation.
D) does not support a numerical representation of consumers' attitudes.

Question

Quizplus · Accepted Answer

Quantitative research allows for the collection of numerical data that can be used to test hypotheses and draw statistical conclusions. This is not as easily achievable in interpretive research, which often relies on qualitative data and personal interpretation.

One of the Differences Between Interpretive and Quantitative Research Is