Some marketers offer each individual customer a different product, so each customer is essentially treated as a single market segment. Which of the following marketing plans does this represent?
A) One-to-one marketing
B) Niche marketing
C) Transactional Marketing
D) Close Range Marketing

Question

Quizplus · Accepted Answer

One-to-one marketing involves customizing products or services for each individual customer, treating them as a single market segment. This allows for a more personalized experience and can lead to higher customer satisfaction and loyalty.

Some Marketers Offer Each Individual Customer a Different Product, So