_____ recognizes that customer desires are recurring and that a single purchase act may be only one touchpoint in an ongoing series of interactions with a customer.
A) Call to action marketing
B) Close range marketing
C) Stakeholder marketing
D) Relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing is focused on building long-term relationships with customers by creating a personalized and meaningful exchange of information and value. It recognizes that customers are not just one-time purchasers, but rather individuals with ongoing needs and desires. This approach emphasizes the importance of consistent communication and positive experiences throughout the entire customer journey.

_____ Recognizes That Customer Desires Are Recurring and That a Single