_____ combine data on consumer expenditures and socioeconomic variables with regional information in order to identify commonalities in consumption patterns of households in various regions.

Question

Quizplus · Accepted Answer

Geodemographic techniques combine data on consumer expenditures and socioeconomic variables with regional information to identify commonalities in consumption patterns of households in various regions. Demographic techniques focus on population characteristics such as age, gender, race, and education. Psychoanalytic approaches focus on understanding consumer behavior through psychological motivations. Values and Lifestyles segments divide consumers based on their attitudes, values, and beliefs.

_____ Combine Data on Consumer Expenditures and Socioeconomic Variables with Regional