In the context of consumer behavior traits, _____ can be defined as an enduring tendency to strive to be better than others.

Question

Quizplus · Accepted Answer

Competitiveness is the enduring tendency to strive to be better than others, and is a key trait in consumer behavior. Innovativeness refers to the willingness of consumers to try new products or services, while agreeableness refers to the tendency to be cooperative and considerate towards others. Impulsiveness is a tendency to act on impulse without considering the consequences. While all of these traits are important in understanding consumer behavior, competitiveness is the most closely aligned with the given definition.

In the Context of Consumer Behavior Traits, _____ Can Be