_____ classifies consumers into eight distinct segments based on resources available to the consumer, as well as three primary motivations.

Question

Quizplus · Accepted Answer

The Values and Lifestyles (VALS) approach is a consumer classification system that categorizes consumers into eight distinct segments based on resources available to the consumer, as well as three primary motivations: ideals, achievement, and self-expression.

_____ Classifies Consumers into Eight Distinct Segments Based on Resources