Psychographic analysis involves surveying consumers using _____ to gain an understanding of consumers' activities, interests, and opinions.

Question

Quizplus · Accepted Answer

Psychographic analysis involves using AIO statements (activities, interests, and opinions) to survey and understand consumers' lifestyles, values, and attitudes. VALS segments and geodemographic techniques are related but not the same as psychographic analysis, and compliance techniques are not used in surveying for psychographic analysis.

Psychographic Analysis Involves Surveying Consumers Using _____ to Gain an Understanding