What does BATNA mean?
A) Best Alternative To Negate Aggression
B) Bargaining Assets To Negotiate an Agreement
C) Best Alternative To a Negotiated Agreement
D) Begin At The Negotiated Agreement

Question

Quizplus · Accepted Answer

BATNA stands for Best Alternative To a Negotiated Agreement, which represents the best course of action a party can take if negotiations fail to reach a mutually beneficial agreement. It is an essential concept in negotiation strategy as it provides a benchmark to assess the value and viability of any negotiated agreement. Option A, B, and D are incorrect because they do not accurately represent what BATNA stands for.

What Does BATNA Mean