The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Why does Starbucks use this type of team?
A)Doing so allows the company to use employees from various departments with varying perspectives to address the task.
B)Doing so creates a means for outsourcing new-product development.
C)Doing so allows Starbucks to use an aggregated product plan.
D)Doing so ensures that Starbucks will always have products in each stage of the product life cycle.

Question

The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Why does Starbucks use this type of team?
A)Doing so allows the company to use employees from various departments with varying perspectives to address the task. 
B)Doing so creates a means for outsourcing new-product development. 
C)Doing so allows Starbucks to use an aggregated product plan. 
D)Doing so ensures that Starbucks will always have products in each stage of the product life cycle.

Quizplus · Accepted Answer

By using a cross-functional team, Starbucks can tap into the expertise and perspectives of employees from different departments, leading to diverse ideas and innovative solutions for developing new beverages. It also promotes collaboration and cross-departmental communication, which can ultimately lead to more successful product launches.

The Job of the Concepts Managers at Starbucks Is to Use