E-Lab (the "E" stands for experience) has project teams perform field research for its clients. These project teams are composed of students of theology,actors,and musicians as well as the more traditional marketing experts and statisticians. Each member of the group is trained to conduct observational research,interview clients,and understand the marketing impact of what he or she learns. What does E-Lab use to make its project teams more efficient?
A) synergistic goals
B) stretch goals
C) cross-training
D) vestibule training
Correct Answer:
Verified
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