If you were attempting to predict voters' choice in an election, it would be better to know their attitude toward the particular candidates rather than their party affiliation. This demonstrates the _______ factor of the A-B problem.

Question

Quizplus · Accepted Answer

The specificity factor of the A-B problem (attitude-behavior problem) suggests that attitudes predict behavior more accurately when the attitudes are specific to the behavior in question. Knowing voters' attitudes toward specific candidates provides a more direct and specific prediction of voting behavior than does knowing their general party affiliation.

If You Were Attempting to Predict Voters' Choice in an Election