When we try to persuade others by getting them to think carefully about the evidence, we are using the __________ route to attitude change.

Question

Quizplus · Accepted Answer

The central route to attitude change involves appealing to the rational and logical side of the receiver's mind, making them think carefully about the evidence presented. This route argues for a detailed analysis and a thoughtful persuasive message.

When We Try to Persuade Others by Getting Them to Think