The first time that Timko drove a certain pickup truck, he immediately liked the way it performed. Later, he learned that its performance was good, but not as good as he had first thought. His initial attitude, by which he judged later ideas about the truck, is what social psychologists call a

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A cognitive anchor is an initial belief or attitude that influences subsequent judgments and perceptions, as seen in Timko's initial impression of the truck.

The First Time That Timko Drove a Certain Pickup Truck