Which of the following terms is most closely associated with relationship marketing?

Question

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Relationship marketing focuses on building long-term relationships with customers, and a partnership is a key component of that. By working together as partners, both the business and the customer can benefit from the relationship. Persuasion and compliance are more closely associated with traditional marketing methods, while consultation and autonomy may be helpful in relationship marketing but are not as central as partnership.

Which of the Following Terms Is Most Closely Associated with Relationship