Modern salespeople bring incremental value to the customer by identifying problems and opportunities, offering alternative options and solutions, and providing solutions with tangible value. These functions of salespeople can be classified under the _____ role.

Question

Quizplus · Accepted Answer

The functions of the salespeople mentioned in the sentence, such as identifying problems and opportunities, offering alternative options and solutions, and providing solutions with tangible value, indicate that they are playing the role of a "guiding" salesperson who helps the customers in making better decisions.

Modern Salespeople Bring Incremental Value to the Customer by Identifying