At Little Corp., Rick works as an order taker while Dev works as a missionary sales rep. Sasha is the only creative seller in the firm. Which of the following is most likely to happen when Rick encounters a situation that involves a major purchase decision if they follow a typical personal-selling procedure?

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Since Rick is only an order taker, he is not experienced in handling major purchase decisions. Therefore, he is likely to route the sale to the creative seller in the firm, Sasha, who is trained to handle major purchase decisions. Sasha can use his/her selling skills and knowledge to close the sale successfully. Dev, on the other hand, is a missionary sales rep who focuses on building customer relationships and promoting the company's products to potential buyers. Therefore, routing the sale to Dev may not be the best option in this scenario.