Personal selling has many advantages over other communications methods. However, most companies do not use this extensively. Which of the following is a reason for this?
A) Personal selling lacks the ability to deliver customized solutions.
B) It is not effective when you want to reach a niche target audience.
C) Personal selling techniques have limited persuasion capability.
D) It does not have opportunities for immediate response and feedback.
E) Personal selling is expensive compared to other forms of communication.
Correct Answer:
Verified
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