Rafael visits an agent from whom he has purchased auto insurance to clarify some queries. Once the agent clarifies his queries, he asks Rafael if he has renters' insurance. After a briefing by the agent, Rafael is convinced that he needs renters' insurance and signs up for it. The agent's act of striking a second deal is an example of _____.

Question

Quizplus · Accepted Answer

The agent's act of selling Rafael renters' insurance after he had already purchased auto insurance is an example of cross-selling, which is the practice of selling additional products or services to an existing customer.

Rafael Visits an Agent from Whom He Has Purchased Auto