Peter owns several rental apartments. Initially, he used several appliance brands in his apartments and was dissatisfied with their short life span. Currently, Peter purchases appliances only from Insignia Inc., a manufacturer of home appliances, for his apartments. His repeat purchases indicate:
A)the existence of cognitive dissonance.
B)the absence of any affect referral decisions.
C)strong brand loyalty.
D)extensive decision making and strong psychosocial consequences.
E)a lack of evaluative criteria.

Question

Quizplus · Accepted Answer

Peter's repeat purchases indicate that he has strong brand loyalty towards Insignia Inc. and trusts their products for his rental apartments, which implies that he has had positive experiences and satisfaction with the brand's appliances.

Peter Owns Several Rental Apartments