For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?
A)Purchase of laundry detergent
B)Selection of frozen meat
C)Purchase of a new set of skis by an avid skier
D)Selection of a restaurant for lunch with friends
E)Purchase of a "brilliant cut" diamond wedding ring

Question

Quizplus · Accepted Answer

The purchase of a "brilliant cut" diamond wedding ring is a significant and expensive investment that requires careful consideration and evaluation. The consumer is likely to engage in extensive information search and evaluation of alternatives, which is indicative of extended problem-solving behavior.

For Which of the Following Situations Is a Consumer's Purchase