_____ is a state of psychological tension or post purchase doubt a consumer may experience after making a difficult purchase decision.
A)Availability heurism
B)Self-serving bias
C)Cognitive dissonance
D)Impact bias
E)Subliminal erudition

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the mental discomfort that a person feels after making a difficult purchase decision. It is the feeling of tension or doubt that arises when a person's beliefs and values are not in harmony with their actions or decisions. In other words, it occurs when a consumer experiences conflicting thoughts, feelings, or behaviors related to a purchase decision.

_____ Is a State of Psychological Tension or Post Purchase