Which of the following is a possible consequence of post purchase evaluation?
A)Brand extension
B)Purchase intention
C)Product differentiation
D)Cognitive resonance
E)Dissatisfaction

Question

Quizplus · Accepted Answer

Post purchase evaluation may lead to the consumer feeling dissatisfied with the product, which could potentially lead to negative word of mouth, decreased loyalty, and a reluctance to purchase from the same brand again.

Which of the Following Is a Possible Consequence of Post