________ tools help a company in the execution of the customer relationship management (CRM)strategy by improving the management of promotional campaigns.

Question

Quizplus · Accepted Answer

Enterprise marketing management tools specifically focus on improving the management of promotional campaigns. While other tools such as business intelligence, sales force automation, and customer interaction centers can also support CRM strategy execution, they are not as directly related to campaign management as enterprise marketing management tools. Execution management is a vague term and could potentially refer to any tool or process related to implementing a CRM strategy, so it is not a clear choice.

________ Tools Help a Company in the Execution of the Customer