________ refers to systems for providing effective and efficient communication with the customer from the entire organization.

Question

Quizplus · Accepted Answer

Collaborative customer relationship management (CRM) focuses on direct communication with customers from various touchpoints across the organization, ensuring that all interactions are consistent, integrated, and aligned to provide the best customer experience. This approach involves various departments and uses multiple channels for communication, making it distinct from the other options which have more specific focuses.

________ Refers to Systems for Providing Effective and Efficient Communication