Which of the following is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires?
A)Lifestyle marketing
B)Role theory
C)Consumer behaviour
D)Marketing research

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the study of how consumers make decisions in the selection, purchase, use or disposal of products, services, ideas or experiences to satisfy their needs or desires. It involves understanding factors that influence consumer behaviour such as culture, social class, personal and psychological factors, and marketing efforts.

Which of the Following Is the Study of the Processes