A soft drink company decided to produce a cola drink with more caffeine than usual in the hope of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from university.The company test-marketed this new product at a Melbourne university.The company has segmented the market based on [Blank.]
A)psychographics
B)lifestyle
C)demographics
D)usage rates

Question

Quizplus · Accepted Answer

The company segmented the market based on the demographic factor of university students and the usage rate factor of their tendency to shift from soft drinks to coffee and tea drinks after graduation.

A Soft Drink Company Decided to Produce a Cola Drink