Which of the following marketing philosophies emphasises interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
A)Differentiated marketing
B)Global marketing
C)Social marketing
D)Relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing emphasises the importance of building and maintaining long-term relationships with customers through regular interaction and giving them reasons to stay loyal to a company's brands over time.

Which of the Following Marketing Philosophies Emphasises Interacting with Customers