A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.
A)asynchronous interactions
B)market segmentation strategies
C)the 80/20 strategy
D)economies of information

Question

Quizplus · Accepted Answer

Market segmentation strategies involve dividing a larger market into smaller groups of consumers who have similar needs or characteristics. By targeting specific segments, a marketer can tailor their message to those who are most likely to be heavy users of their brand. This can be an efficient use of resources, as it focuses on those who are most likely to generate the most revenue for the company.

A Marketer Uses ________ to Target a Brand Only to Specific