'It's time for the Christmas shopping list,' thought Martha's mother, so she asked Martha for a quick list of her favourite perfumes.Martha gave her mother six names that were all her 'favourite.' This group constitutes Martha's ________ for perfume.
A)position set
B)activation set
C)rational set
D)evoked set

Question

Quizplus · Accepted Answer

The group of six perfumes that Martha considers her 'favourites' are likely her evoked set. The evoked set refers to the group of products that come to mind when a consumer is in the process of making a purchase decision. In this case, Martha's evoked set for perfume includes the six perfumes that she thinks are her favourites. The other answer choices do not fit the given scenario as well.

'It's Time for the Christmas Shopping List,' Thought Martha's Mother