Susan picks and runs her focus groups carefully.She wants to make sure that each focus group member provides meaningful information for her research purpose.As she is examining potential focus group candidates, she notices that three men and two women seem to provide 'yes' answers regardless of what she asks them.They seem to want to be on the focus group very badly and appear eager to be 'good subjects.' If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?
A)Neophyte bias
B)Order bias
C)Response bias
D)Affinity bonding bias

Question

Quizplus · Accepted Answer

The response bias is the tendency of participants to respond in a certain way to please the researcher or meet social expectations. The three men and two women who provide only positive responses may be doing so to please Susan and appear favorable, which could skew the results of the focus group. To avoid this possibility, Susan should exclude them from the focus group.

Susan Picks and Runs Her Focus Groups Carefully