Consumers' attraction to poker machines can be explained by the variable-ratio reinforcement schedule the machines use.

Question

Quizplus · Accepted Answer

The variable-ratio reinforcement schedule used by poker machines is highly addictive as it rewards players on an unpredictable pattern, which keeps them playing for longer periods. This makes it hard for players to resist the urge to play more even when they are experiencing losses, leading to addiction.

Consumers' Attraction to Poker Machines Can Be Explained by the Variable-Ratio