Sales Conversion Is Defined As

Sales conversion is defined as:

A) the ability of a site to draw repeat visits and to keep people on a site.
B) a comparison of how well different creative executions generate a response.
C) the number of people who later visit the brand's website after a previous exposure to it.
D) the average number of times someone is exposed.
E) the number of people who click through who go on to purchase the product.