Which of the following circumstances would best require a push strategy to be implemented for product promotion?
A)channel members wield a great deal of power relative to that of producers
B)distribution channels are lengthy
C)buyers display a great deal of brand loyalty to particular product
D)products in question are industrial goods

Question

Quizplus · Accepted Answer

A push strategy is most effective for promoting industrial goods because they typically have a smaller target market and require more personal selling and relationship building with distributors, who have a more direct impact on purchasing decisions. In contrast, consumer goods are better promoted through pull strategies that focus on building brand awareness and generating demand among end consumers. A, B, and C do not necessarily require a push strategy, as they can be addressed through other marketing tactics such as negotiations with channel members or targeted advertising campaigns.

Which of the Following Circumstances Would Best Require a Push