According to the wheel of retailing theory,retail innovators first appear as ________.
A) low-price operators with low costs
B) power retailers
C) firms that provide a wide complement of customer services
D) firms that offer wide selections of highly specialized goods and services

Question

Quizplus · Accepted Answer

According to the wheel of retailing theory, retail innovators first appear as low-price operators with low costs. This means that they enter the market by offering products at lower prices than competitors by having lower overhead costs. Over time, they may add additional services and product offerings, but they initially focus on providing low prices as a competitive advantage.

According to the Wheel of Retailing Theory,retail Innovators First Appear