Progressive firms expand their geographic bases of operations and newer companies enter the marketplace at which retail life cycle stage?
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

In the growth stage of the retail life cycle, the market is expanding and demand for the product or service is increasing. This is an opportune time for progressive firms to expand their geographic bases of operation to capitalize on the growing market. Additionally, newer companies often enter the marketplace during this stage to compete for a share of the expanding market.

Progressive Firms Expand Their Geographic Bases of Operations and Newer