In scrambled merchandising,a retailer ________.
A) adds goods and services that may be unrelated to each other and to the firm's original business
B) trades up its customer services to attract a new target market
C) attempts to reduce its out-of-stock inventory
D) attempts to become a "category killer" retailer through its extensive assortment of merchandise

Question

Quizplus · Accepted Answer

In scrambled merchandising, retailers add goods and services that may be unrelated to each other and to the firm's original business. This is done to attract new customers and increase sales by providing a wider variety of products and services. It is often seen as a risky strategy because it can dilute the retailer's brand image and confuse customers about the store's identity.

In Scrambled Merchandising,a Retailer ________