In which stage of the retail life cycle theory does a company alter at least one element of the strategy mix from that of its traditional competitors?
A) maturity
B) decline
C) introduction
D) growth

Question

Quizplus · Accepted Answer

During the introduction stage of the retail life cycle theory, a company often differentiates itself from competitors by altering at least one element of its strategy mix (product, price, place, promotion) to attract customers and establish its market presence.

In Which Stage of the Retail Life Cycle Theory Does