Which customer classification is least likely to respond to a direct marketer's efforts?
A) regulars
B) nonregulars
C) trivial buyers
D) nonrespondents

Name: Which customer classification is least likely to respond to a direct marketer's efforts? A) regulars B) nonregulars C) trivial buyers D) nonrespondents
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Nonrespondents, by definition, have not shown interest in the marketer's previous efforts and are therefore unlikely to respond to future efforts.

Which Customer Classification Is Least Likely to Respond to a Direct