Low costs to develop and maintain a catalog or Web site,the ability to outsource order fulfillment operations,and low inventory needs all contribute to ________.
A) a low level of competition within direct marketing
B) high direct marketing sales
C) low barriers to entry for direct marketing
D) the need for the 30-day rule of the Federal Trade Commission

Question

Quizplus · Accepted Answer

The low costs to develop and maintain a catalog or website, the ability to outsource order fulfillment operations, and low inventory needs make it easier for new companies to enter the direct marketing industry, resulting in low barriers to entry for direct marketing. This means more competition in the market, rather than a low level of competition. The 30-day rule of the Federal Trade Commission is unrelated to these factors and does not affect them. Thus, option C is correct.

Low Costs to Develop and Maintain a Catalog or Web