A firm uses both direct selling as well as department store formats to sell its cosmetic products.This illustrates ________.
A) an independent vertical marketing system
B) a partially integrated system
C) a fully integrated system
D) multichannel retailing

Question

Quizplus · Accepted Answer

The firm using both direct selling and department store formats to sell its cosmetic products illustrates multichannel retailing, where a company uses multiple distribution channels to reach customers. This approach allows the firm to cater to various customer preferences and increase its overall reach and sales.

A Firm Uses Both Direct Selling as Well as Department