A direct marketer can best respond to the increases in paper costs by ________.
A) reducing the height and width of the catalog and lowering the size of all photographs proportionately
B) using less costly grades of paper for photographs
C) recommending a Web site for additional information
D) purchasing recycled paper to appeal to ecologists, despite the still higher costs

Question

Quizplus · Accepted Answer

Recommending a website for additional information can help reduce the need for extensive printed materials, thus mitigating the impact of increased paper costs.

A Direct Marketer Can Best Respond to the Increases in Paper